Branding
While a logo is an important component of your brand, it is just one piece of the puzzle. A cohesive brand encompasses your logo, color palette, typography, messaging, and values. IT IS YOUR PROMISE TO YOUR CUSTOMERS. It creates a unified identity that resonates with your audience, builds trust, and sets you apart. Investing in a cohesive brand sets you up for long-term success and growth for your business.
Oh! Creative’s five-step process helps us develop a clear understanding of what you want for your brand, and have you leaving with a clear, authentic voice for your business.
Define
Onboarding and Research
A logo without a story is just…a logo. This first phase sets up all the other phases for success. This is where we ask questions—lots and lots of questions. Discussions about core values, setting goals, fonts, color palettes.
We onboard, we answer those questions, It’s a beautiful, truth finding part of the process. This is where you begin really defining and understanding just who your business really is - which will make it easy for us to position your brand in the future.
Discover
More Research
Now comes the discovery - almost more of an uncovering - of who you are. The “voice” of your brand speaks through the work here. In this phase we help you lift up boulders and peek behind curtains. At the end of this phase, we present a creative brief so you can see that we heard you, and we get you.
This is the work. This is the play that leads you to those “Oh!” moments that make you smile.
Design
Creative, Concepting
Good design builds connection with your audience. Good design is beautiful. It is also understandable, and honest. You like what you like - you can’t help it.
The job of good design is not just to be noticed but to be believed.
It should capture your story and invite your audience on the journey.
Present
Presenting and Refining
We pour our heart into design solutions and we take care when presenting you with your concepts.
The presentation is the actual storytelling part of this process, and an opportunity for you to stand up and embrace what is actually transforming and becoming your brand. We listen to your feedback and consider all questions, comments, and concerns. We are almost there.
Deliver
Implementation Time!
Your logo is designed, your brand is strategized and defined: you are ready to take the next steps and present it to the world.
This is when you receive your style guide – your brand’s "Holy Grail" that consolidates all the choices you made: your voice, logo options, color palettes, fonts, and the overall look and feel. This guide ensures consistency and helps you maintain a strong and cohesive brand presence across all platforms.
With everything in place, you’re ready to fly.